Midlife Ceo Podcast
Welcome to The Midlife CEO Podcast where Business Coach and Strategist Jeannie Spiro teaches you how to take your coaching business to 6-figures and beyond at midlife. After starting her business at the height of her sales career and with the empty nest looming overhead; Jeannie found herself in the midst of a midlife reinvention choosing to put her energy into growing a coaching business that would allow for more money and freedom in the next stage of life. Learning all things marketing and money-making, she discovered how to take the guesswork out of growing a coaching business and made her first multiple 6-figures in just 12 months. If you’re working toward your first $50K, $100K, or $250K and you’d like to discover the secrets to growing a lifestyle based coaching business at midlife, join Jeannie and her guests as they reveal their best kept secrets to creating a 6 or 7-figure lifestyle-based business.
Episodes
Friday Feb 18, 2022
Conscious Conversion Copy with Kristen Westcott
Friday Feb 18, 2022
Friday Feb 18, 2022
How do you write copy that doesn't trigger pain or shame prospective clients into working with you, but still sells your programs and services?
Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott.
It turns out that there's a way to do this that still sells your programs and services, but isn't manipulative.
We also discussed how as a busy service provider she works to support her clients in a way that supports them and her creativity best.
Listen to this episode to discover:
How to write conscious copy that converts
What you need to be thinking about when writing your sales copy
And so much more.
Links mentioned in this episode
Click here to download Kristen's FREE Sales Page Sanity Saver
Follow Kristen on Instagram
Learn more launch tips in Episode 16 with my Interview with Sage Polaris
Ready to pivot your 1:1 work to serving 1:many? Learn more here.
Friday Feb 11, 2022
The Strategy Behind Retreat Hosting with Amy Flo Yo
Friday Feb 11, 2022
Friday Feb 11, 2022
I loved this interview with Amy Flores-Young where we got to discuss hosting and planning retreats, live intensives, and events in our current times.
For years I hosted four and sometimes five events a year and that didn't include all the Private VIP Retreats as well.
One of the things I found challenging when I chose to work with more people and host larger mastermind retreats and live events was all the details that went into the planning.
What I love about this interview is how Amy doesn't only look at making sure all the details are considered, she factors in business strategy too.
We covered a lot in this interview from:
What's changed in retreat planning and hosting (and what we need to consider in our current times)
Why when you're scaling your business having someone support you with all the logistics of hosting events is necessary
Why retreats are incredible for transformation (not only for your clients but for the coach and business owner too)
What to factor in when pricing your retreats (masterminds and programs too) and how much to consider charging
What's HOT (and where) right now when it comes to hosting
And so much more!
Personally, I cannot wait to plan my next one and this conversation sparked tons of great ideas.
Listen in and make sure to check out the resources mentioned below:
Amy's website: www.floyotravel.com
Amy's FREE Gift: 6 Retreat Pitfalls
Find Amy on Facebook
If you're a coach or business owner ready and wanting to scale your business, leverage how you're serving clients (stop working with as many clients 1:1 and serve more 1:many), learn more about Jeannie HERE.
Friday Jan 28, 2022
Lessons in Leading and Letting Go to Grow
Friday Jan 28, 2022
Friday Jan 28, 2022
Congratulations - you've reached a place in your business where you're now stepping into a whole new level of growth.
You're established, known for what you do, maybe very visible in the online space.
Everyone's paying attention to you and your every move (that alone may feel like you're living under a microscope).
Things may be messy and as you step into your next level of growth but you know it's time to do things differently.
For some of us letting go to grow is a challenge filled with great possibilities on the other side.
Today I talk about some of the mess and how I'm currently stepping into my next level of leading and letting go to grow.
Links mentioned in this episode:
Ready to streamline and scale your coaching or service-based business? Apply for a Complimentary Session here.
Friday Jan 21, 2022
Applying Strategy to Goal Setting
Friday Jan 21, 2022
Friday Jan 21, 2022
Goals. We all sit down at the beginning of January every year and come up with new goals.
Sometimes they're all new. Sometimes they're carried over from the year before. Sometimes our list is long and daunting. Other times it's short and sweet.
I take a very different approach to goal setting in my business. While this is something I do in my business every year, my goals are carried over month after month.
Years ago I learned a strategy to setting goals that now help me reach them easier and faster. And with my focus on teaching other coaches and service providers how to streamline and scale their business to work less, serve many and make more - I've added a whole new twist to my goal-setting strategy.
There's a strategy to goal setting - especially if you want to create more balance in your business so you can enjoy your life too.
Listen in to today's episode to hear my take on this.
Links mentioned in today's episode
Are you a coach or service provider ready to streamline and scale your business for more income and ease? Learn more about how to scale HERE.
Ready to discover the roadmap to a 7-figure coaching business? Download the 7 Figure Success Roadmap Here.
Friday Jan 14, 2022
Confidence on Camera with Lou Bortone
Friday Jan 14, 2022
Friday Jan 14, 2022
Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started?
In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone.
Lou's resume is long and rich and he's been in the video marketing field for many years.
If you're wanting to learn some tips, tricks and simple hints to using video marketing in your business. Listen in.
Lou's not only a video marketing master, but he's a midlife family guy too. We talk about all things marketing, our love of our ancestry, what it's like being at midlife and so much more.
Join us for this great conversation and if you listen closely you just might get to "meet" one of his precious dogs too.
Links Mentioned In This Episode
Get Lou's FREE Cool Tools Course here
Download my Ultimate Speaking Lead Generation Starter Guide here.
Discover how to Monetize, Grow and Scale Your Coaching or Service-Based Business here.
Friday Jan 07, 2022
Rethink Your Schedule as You Scale Your Business
Friday Jan 07, 2022
Friday Jan 07, 2022
As a coach or service provider one of the things you need to be thinking about is your schedule.
When serving clients, no matter how many, it's important to remember that you only have so many hours in a day.
You also have other things you're doing to run your coaching or service-based business and as you start scaling your business to work with more people, you need to rethink your schedule.
In this episode I share some things to think about when it comes to creating a schedule that allows you to serve more people.
No matter if you're working toward getting more clients or trying to sort out how to serve more clients and scale your business, let's talk about the moves you need to make that will help you monetize and scale your business faster and easier.
Let's talk about your business in a Complimentary Scale Session.
Apply for Your Conversation Here.
Friday Dec 31, 2021
Business and Life Lessons Learned in 2021
Friday Dec 31, 2021
Friday Dec 31, 2021
It's hard to believe this year is coming to a close.
As a business owner at midlife, I've found that this year has been one of my best yet both personally and professionally.
In today's episode, I will share where I started this year, where I'm ending and some of the key lessons I've learned throughout the year.
At the start of 2021, I had just begun a health journey which was coupled with wanting to redesign my business to serve more people.
But with a busy personal life, I knew that rushing my business goals and plans were only going to put me back to where I've been before when my health and business were out of sync.
I'm pleased to share that I have achieved so much this year. Including a complete business redesign, a leveraged way of serving 100's of clients and so much more than I could have ever imagined personally.
Take a listen to this episode. Recap your year with me. And learn what's ahead for JeannieSpiro.com - I cannot wait to reveal what's next.
Wishing you a happy conclusion to 2021 and a wonderful 2022!
Links mentioned in this episode
Connect with Jeannie
Download the Ultimate Speaking Lead Generation Starter Guide
Wednesday Aug 25, 2021
Making Space for Magic with Patty Lennon - Part 2
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
We're doing something a bit different on the podcast this week. Today's interview is Part 2 of a conversation between me and Patty Lennon that we started on her The Space for Magic Podcast where we discussed my pandemic pivot in all things life, wellness, and business.
If you haven't listened yet, go here and listen in.
You'll discover what I did to transform my body, business, and mindset to allow for more alignment with greater joy and abundance in my life.
And then we took our conversation to the Midlife CEO where Patty shared her business journey, the magical things that happened, and the abundance that's been sparked as a result.
She shared the secrets and steps to receiving and how it's a critical piece to unlocking all that we want (you're not going to want to miss this part, especially if you're wanting more clients and revenue in your business).
This episode is packed with so much, I cannot wait for you to hear all Patty shares.
And make sure to grab Patty's FREE Receiving Guide at: https://jspiro--pattylennon.thrivecart.com/the-receiving-school/6126756a57cb7/
To connect with Patty further go to:
Facebook and Instagram
Need more leads and clients in your business?
Grab a copy of my FREE Ultimate Speaking Lead Generation Starter Guide here.
Friday Jul 16, 2021
The Secret to Achieving Your Goals with Laura Posey
Friday Jul 16, 2021
Friday Jul 16, 2021
Today I'm joined by Laura Posey, the founder, and Chief Instigator at Simple Success Plans.
Laura's mission is to help more entrepreneurs plan their entire year on one sheet of paper and then accomplish 100% of their plan.
Listen in and learn:
The secret behind accomplishing your goals (and what you must consider when planning).
What she recommends doing to have more success planning your year (and achieving your goals).
What one thing you need to keep in mind when choosing what to work on (and why it will make it easier and support a more profitable business).
If you feel like you're all over the place or that you have big goals and want to achieve them. Tune in and discover how to reach your goals.
Links mentioned in this episode:
Free Gift: The Daily Success Checklist Kit
Want to get more leads for your coaching or client-based business? Get the Ultimate Speaking Lead Generation Starter Guide here.
Join the FREE Midlife CEO Facebook Community for coaches and client-based business owners growing and scaling their business to 6 and 7-figures. Join here.
Friday Jun 25, 2021
Creating Your Social Media Strategy with Shannon Giordano
Friday Jun 25, 2021
Friday Jun 25, 2021
Today's guest is Shannon Giordano, a Social Media Expert who specializes in helping midlife women business owners and entrepreneurs build the social media community they dream of.
With a focus on helping women develop more ease and comfort with communicating and connecting with their audience online, Shannon reveals the secrets behind creating a following and why you should.
In this episode we'll be talking strategy, connection and all the things you need to think about as you're growing an online following.
Links mentioned in this episode:
Free Gift: Create a Social Media Strategy Free Consultation with Shannon Giordano
Connect with Shannon on Facebook and Instagram
Want to get more leads for your coaching or client-based business? Get the Ultimate Speaking Lead Generation Starter Guide here.
Join the FREE Midlife CEO Facebook Community for coaches and client-based business owners growing and scaling their business to 6 and 7-figures. Join here.
Hi! I'm Jeannie Spiro
Business Scaling Coach and Sales Strategist for women coaches and service-based business owners. If you're looking to sell your private, group and mastermind programs, then you've come to the right place. Discover how you can monetize and scale your business today!