Midlife Ceo Podcast

Powerful Storytelling with Kim Fuller

Have you ever considered giving a TED Talk? What if you simply want to get better at telling your story in your signature talks and webinars?
Today my guest and I are talking about storytelling and how you can take it to a whole other level.
Not only to tell your story from a powerful place but to be able to step into your power and confidence in doing so.
Join me for a conversation with my dear friend, Kim Fuller about storytelling and the rise you can experience in telling yours.
Kim is an author, TEDx Speaker, founder of Born to Rise, Mindful Photographer, and all-around incredible person.
As a multiple-decade entrepreneur and artist, Kim took on writing her first book. After publishing it she spoke about it at TEDx New Bedford. That experience and a desire to empower more women by learning how to stand in their power to share their stories led to her starting Born to Rise.
Kim's been hosting story workshops and festivals and has partnered with 21 authors to release the first Born to Rise book.
I'm particularly excited about this book because I'm one of the authors who's written her story and is sharing it in this powerful book.
Published by Bryna Haynes of World Changers Media, Born to Rise is a collection of compelling stories from 22 extraordinary women who know what it means to RISE.
In this episode you'll hear Kim as she shares:
Her process to awaken creativity
What makes a great story and how to tell one
The powerful process of storytelling and how it supports your rise
And so much more.
Tune into this special interview.
Links mentioned in this episode:
Learn more about Kim Fuller and Born to Rise HERE.
Get your copy of the Born to Rise Book HERE.
Reserve your seat for the Born to Rise Women's Story Festival HERE.
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.
 
 

How to Monetize Your Podcast with Phyllis Nichols

One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online.
My answer very much depends on their stage of business and what’s going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I’m a fan of hosting a podcast but know how much work goes into hosting one. 
That’s why I’m excited for this week’s guest, Phyllis Nichols of Sound Advice Strategies, a podcast production company that specializes in business podcasts. 
I asked Phyllis to join me on the show to talk about how to use a podcast to not only build an aligned audience of listeners but how you can turn listeners into future clients and customers.
In this episode, we covered a lot including:
Use audio content to create credibility and demonstrate your expertise 
Top trends that are working well in 2023 
Top 3 ways to monetize your (audio) content 
Which podcasts she’s listening to
Why she loves sales and how it’s helped her business growth
And so much more.
This episode is a must-listen to if you’re thinking of starting a podcast or have started one and want some tips and strategies to help you grow it.
 
Links Mentioned In This Episode:
Learn more about Phyllis and Sound Advice Strategies here
Get Phyllis’s FREE Podcast Quickstart Guide here.
Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live. 
Download my free lead generation starter guide – it’s a guide to help you attract more leads for your coaching programs, masterminds, and service –Download Now

The Energetics Around Selling and Launching with Emily Aarons

I love talking about and teaching how to sell. No matter if we're talking virtual sales strategies or live ones - when it comes to figuring out the best ways to sell and fill your coaching programs and offers, I could talk about this for days on end.
In fact, I talked a lot about that in part one of this conversation with Emily Aarons on her podcast, Aligned & Unstoppable. Take a listen to our conversation about it here.
One thing I've learned over the years is that selling and launching isn't only about strategy, it goes far beyond it!
Because I work with many women coaches and service providers who are either learning new sales strategies or still trying to get comfortable selling, I decided to invite Emily onto the show to talk about how to align your energy to your sales strategies and launches.
We covered a lot of ground in this episode including:
Her journey into energy work and business alignment coaching
Some of her initial lessons in selling online
Which area of your body can get blocked when making the ask
Visibility and how it can impact growth and sales
What to do when you're feeling stressed or anxious during a launch or sales event and how align your energy to move through it
And so much more.
This episode covers all sorts of ground around how to sell and how to better align your energy so you can have greater results with your strategies.
Links Mentioned In This Episode:
Learn more about Emily Aarons and her work here
Get Emily's FREE Abundance Power Duo and Receive Meditations to Clear Your Money Blocks & Increase Wealth here.
Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live. 
Listen to Sage’s Interview about writing Sales Page Copy here.

Selling with Sales Pages with Melissa Burkheimer

Today on the Midlife CEO Podcast, I'm joined by Sales Page Design Expert Melissa Burkheimer. 
I'm still sitting with so much of what we talked about in the interview that includes saying "yes" to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to be thinking about when it comes to your sales pages).
You'll also hear more about conversion design tips to create a better user experience for your audience.
If you're looking to maximize how you sell online, listen to this episode.
 
Links Mentioned In this Episode
Learn more about Meliss and her work here.
Connect with Melissa on Instagram.
Grab Melissa's FREE Sales Page Trello Board
Listen to Sage's Interview about writing Sales Page Copy here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here. 
 

Podcast Pitching Tips from a Podcast Host

Let's face it, when it comes to being a podcast guest on someone's show there are a few approaches you can take.
Today I'm sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you.
You'll discover:
How to maximize your current business connections to maximize podcast introductions.
How all of my guest speakers have been invited onto my show.
What I'm looking for from guest speakers. 
Why I don't have many speaking spots for guests and how I fill the spots I do have available.
And why I don't want you to be discouraged about pitching and how to do it and how you can easily see traction when you develop your system.
Links mentioned in this episode:
Need more leads in your business? Download my FREE Speaking Lead Generation Starter Guide and Attract Clients Through Speaking. 
Want to simplify the path to having a multiple 6-figure coaching or service based business? Connect with Jeannie to learn more.

Marriage and Entrepreneurship a Conversation with Denise Fitzpatrick

Today we're talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married.
My guest today is Marriage and Relationship Coach, Denise Fitzpatrick.
As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it's like to be a married business owner but she offers a unique perspective on marriage and entrepreneurship. 
In this episode we discuss:
What we've navigated on the entrepreneurial journey as business owners, wives and moms and some of the surprises we've faced.
How we started growing our business and what still works today.
Some of the challenges many women business owners face when growing a business while in a relationship.
Some of the issues that come up when both partners run a business, when one works from home and one doesn't and so much more.
Denise shares the #1 thing that helps partners have an even better relationship and how it can create a stronger marriage. 
 
And the one thing we must do as women business owners that supports having a more incredible marriage and relationship.
Links Mentioned In this Episode
Learn more about Denise and her work here.
Connect with Denise on Facebook here.
Join Denise's Facebook Group here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here. 

How Structure Has Provided More Freedom in My Business

When I left corporate I couldn't wait to leave the structure behind, but those early days and months of not having it were hard on my business.
Like most of the Midlife CEOs I work with who've had jobs and careers prior to starting their business, structure was typically built into their day.
More freedom is a benefit to working for yourself, and while exciting to have it when you haven't had it before it can be hard to know what to focus on as your business grows.
Some model what they used to do in their job and find a rhythm immediately, but then find themselves focusing on the things that aren't supporting business growth.
And others have no idea what to focus on and find that having the freedom allows them to fill their time with anything or nothing if they choose.
Today I talk about what I went through to develop more structure in each stage of business. How I lacked it initially and how I made some mistakes that I wouldn't make today. 
I also talk about some things I've changed more recently that have provided even more structure to allow for more creativity and more self-care - because we all know Midlife CEOs need more time to take care of our bodies and beings.
No matter if you're in the growth, expansion, or scaling stage of growing your coaching or service-based business, take a listen to this episode to see if you can find a little more structure to your business to support your next phase of growth.
Links Mentioned In this Episode
If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind.
Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

My 2023 Online Marketing and Sales Focus

Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year? 
Today I'm sharing where I'm putting my energy, what I'm doing for my online marketing and how I'm focusing on projects that support how I want to work, while also enrolling more clients into my coaching programs.
If you're trying to figure out where to spend your time and energy in growing your coaching or service-based business (especially online), listen to this episode.
 
Links Mentioned In this Episode
If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind.
Or if you're not sure what you need, but know you are wanting to achieve consistent $10,000, $20,000 or more per month - let's connect to figure out what's missing for your strategy that's keeping you from achieving it right now. Complete this brief questionnaire and we'll schedule a time to connect.
Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

A Look Into My Sales Approach and Why I Believe In Sales Conversations

Today I'm joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I've made in my business over the last few years.
Today Donna interviews me about the pivots I've made to my online coaching business, how I've shifted from selling to the stage to selling online and why all selling of coaching programs and services should start with sales conversations (aka: Discovery Calls).
I've talked about my approach to selling before, but in this episode, I go into some of what I've learned over the last 12 years of running an online coaching business, lessons I've learned from selling from the stage, how I pivoted to selling my coaching programs when everything shifted a few years ago, my organic marketing approach and so much more.
If you're looking for ideas and inspiration around how to sell your coaching programs and offers, tune into this episode.
Special thanks to Donna Ashton for interviewing me for this one. Check out my interview we did for her 100th episode in the links below.
Links Mentioned In this Episode
Interview with Donna Ashton Celebrating 100 Episodes of the Work Less Make More Podcast
Discover how to use speaking to attract more leads with the FREE Ultimate Speaking Lead Generation Starter Guide
Join our Coaching Business Collective Community 
 

How to Create a Soul Aligned Brand with Rachel Pesso

Wanting to stand out from everyone else in the coaching or service-based space? A great way to do that is to create a soul-aligned brand. 
No matter if you're in the monetizing or scaling stage of business, developing your brand will allow you to be seen differently in the online business space.
Today I sat down with Rachel Pesso to discuss what a soul-aligned brand is, why it's helpful to develop yours and how to get started.
Working to further monetize your coaching business? 
Ready to pivot from less one-to-one work so you can serve more clients? 
Learn how at JeannieSpiro.com
Learn about Rachel Pesso at RachelPesso.com and check out her Soulthemes here.
 
Listen to the episode and then visit  https://jeanniespiro.com