Midlife Ceo Podcast
Welcome to The Midlife CEO Podcast where Business Coach and Strategist Jeannie Spiro teaches you how to take your coaching business to 6-figures and beyond at midlife. After starting her business at the height of her sales career and with the empty nest looming overhead; Jeannie found herself in the midst of a midlife reinvention choosing to put her energy into growing a coaching business that would allow for more money and freedom in the next stage of life. Learning all things marketing and money-making, she discovered how to take the guesswork out of growing a coaching business and made her first multiple 6-figures in just 12 months. If you’re working toward your first $50K, $100K, or $250K and you’d like to discover the secrets to growing a lifestyle based coaching business at midlife, join Jeannie and her guests as they reveal their best kept secrets to creating a 6 or 7-figure lifestyle-based business.
Episodes

Friday Jul 07, 2023
Breaking Down the Legal Barrier with Lisa Sigman and Tania Shah
Friday Jul 07, 2023
Friday Jul 07, 2023
I get it, it’s easy to turn a blind eye to the legal part of your business that you don’t understand, especially when you’re not even sure what you need.
Today our two hilarious guests Lisa Sigman and Tania Shah understand that delving into the legal realm can seem overwhelming, but their mission is to empower coaches by making the legal side of their business accessible, understandable, and exciting!
Many coaches often neglect essential legal agreements and fail to set themselves up properly as a legal entity, which is why Lisa and Tania have created customizable legal templates to guide and protect you in any stage of your business, while still reflecting your unique coaching style and business needs.
Knowledge is power, so If you want to learn more, listen to this special episode so you can confidently navigate the legal landscape, protect your business, and focus on what you do best—changing lives through coaching.
Lisa and Tania have over 35 years (and counting!) of experience as lawyers representing new and growing businesses and are at their cores, entrepreneurs. They are also real women… with real lives, obligations, and imperfections that make them who they are. They have multiple pets (one of which is toothless), children (all with teeth), and businesses (5 between them). One thing that they share in common is that they believe in the power of #womenowned and are honored to be a part of the growth and success of their clients and customers businesses.
They strive to empower women to protect themselves legally and transform their fear and confusion into excitement and pride in having an official, legally sound coaching business.
In this episode we discuss:
How to legally protect your business
Breaking down the steps of a legal agreement
Why being legally sound is so important
What legal assets you need for your business
And so many more tips and expertise!
Links mentioned in this episode:
Visit their Website HERE
Contact them directly at (781)-258-7607
Email them HERE
Check out their Facebook HERE
Listen to their free eBook HERE
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Friday Jun 30, 2023
Create a Firmer Financial Footpath Forward with Carrie McPherson
Friday Jun 30, 2023
Friday Jun 30, 2023
I know that talking about money and planning for your future and retirement can be an extremely uncomfortable conversation, especially as a business owner.
Our special guest Carrie McPherson talks about money and financial planning through each stage of life and teaches her clients how to save, invest and plan for retirement.
Many women are often left out of money conversations, which is why she specializes in empowering them and by giving them the tools to financially support themselves and their families, and manage their money independently.
Listen into this special episode to learn how to create the perfect retirement plan and discover how to turn uncomfortable money conversations into an empowering journey of growth and expansion for yourself and your business.
Carrie McPherson has created a thriving business in wealth management and is a certified special needs financial consultant and divorce financial analyst. She also specializes in helping business owners find the perfect retirement plan.
Her goal is to bring power back to those who are struggling financially and show others how to make little changes to save for the future and the impact of that growth trajectory.
In this episode, we cover:
Taking the fear out of money conversations
How to financially save, invest and plan for the future
The importance of financially empowering woman
Carrie’s personal journey and business expertise
And so much more!
Links mentioned in this episode:
Check out Carrie’s LinkedIn HERE
Connect with Carrie on Facebook HERE
Email Carrie HERE
Carrie’s Phone number (401)-824-2557
Request a Consultation with Carrie HERE
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Friday Jun 16, 2023
Unleashing the Power of Visibility with Donna Cravotta
Friday Jun 16, 2023
Friday Jun 16, 2023
Coaches and service providers, are you having a hard time standing out online these days? You’re not alone if you said yes. Many business owners in the online space have been trying to figure out a better visibility strategy to stand out and attract the clients they need.
Today’s guest Donna Cravotta emphasizes the importance of remaining true to yourself and shares the journey of how she rebuilt her business.
Join us to learn what you can do to find your voice and pitch yourself confidently to the world.
As the CEO and founder of Cravotta Media Group and creator of the mix tape brand story video reels, Donna has not only crafted a thriving business but has also transformed the way individuals perceive their own visibility.
She created the BeVisible.Club to give business owners a safe space for learning and exploration and to shed light on the remarkable achievements of women that often go unnoticed.
She also started the Real 50 over 50 Visibility Project, featuring 50 women who are quietly making a difference in the world. I’m so honored to have been a recent guest on her show. Take a listen to our conversation here.
In this episode you’ll hear:
Donna’s journey of business reinvention
Finding your inner passion
Fixing the disconnect within yourself to better connect with clients
Embracing your unique voice and authenticity
Learning the power of visibility
And many other tips and insights
Links mentioned in this episode:
Connect with Donna HERE
Learn more about Donna Cravotta HERE
Join the BeVisible.Club HERE
Listen to Jeannie's Interview on the Real 50 over 50 Visibility Project HERE.
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Friday Jun 09, 2023
The Power of Your Choices with Kim DeYoung
Friday Jun 09, 2023
Friday Jun 09, 2023
Have you ever thought about how many decisions you're making in a day? As business owners, we make a lot of them and some of them can feel nearly impossible to make.
This week we're talking about the power of making choices with my guest, Choice Coach and author of The Book of Choice, Kim DeYoung.
Kim's been an entrepreneur for over two decades and has worked with creatives, visionaries, and countless individuals as they navigate meaningful choices to bring their ideas to fruition.
In this episode, we discuss:
What happens when you decide to move away from your zone of excellence and into your zone of genius
The connection between making choices, taking action, and possibility
Kim's Choice Mapping Process and how it can reveal answers to questions you may be uncertain about and give you more clarity in your life and business.
How to ask questions that can help you in your life and business
And so much more.
Tune into this episode and discover the power of your choices.
Links Mentioned in this Episode:
Learn more about Kim DeYoung at: KimDeYoung.com
Get the first chapter of Kim's book at: The Book of Choice
Listen to Kim's podcast: The Voice of Choice Podcast
Are you a coach or service provider working to generate consistent and recurring revenue online? Check out Jeannie's Sales Optimizer Program.
Need more leads for your coaching programs? Grab The Ultimate Speaking Lead Generation Starter Guide.

Friday May 12, 2023
Powerful Storytelling with Kim Fuller
Friday May 12, 2023
Friday May 12, 2023
Have you ever considered giving a TED Talk? What if you simply want to get better at telling your story in your signature talks and webinars?
Today my guest and I are talking about storytelling and how you can take it to a whole other level.
Not only to tell your story from a powerful place but to be able to step into your power and confidence in doing so.
Join me for a conversation with my dear friend, Kim Fuller about storytelling and the rise you can experience in telling yours.
Kim is an author, TEDx Speaker, founder of Born to Rise, Mindful Photographer, and all-around incredible person.
As a multiple-decade entrepreneur and artist, Kim took on writing her first book. After publishing it she spoke about it at TEDx New Bedford. That experience and a desire to empower more women by learning how to stand in their power to share their stories led to her starting Born to Rise.
Kim's been hosting story workshops and festivals and has partnered with 21 authors to release the first Born to Rise book.
I'm particularly excited about this book because I'm one of the authors who's written her story and is sharing it in this powerful book.
Published by Bryna Haynes of World Changers Media, Born to Rise is a collection of compelling stories from 22 extraordinary women who know what it means to RISE.
In this episode you'll hear Kim as she shares:
Her process to awaken creativity
What makes a great story and how to tell one
The powerful process of storytelling and how it supports your rise
And so much more.
Tune into this special interview.
Links mentioned in this episode:
Learn more about Kim Fuller and Born to Rise HERE.
Get your copy of the Born to Rise Book HERE.
Reserve your seat for the Born to Rise Women's Story Festival HERE.
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Friday Apr 28, 2023
How to Monetize Your Podcast with Phyllis Nichols
Friday Apr 28, 2023
Friday Apr 28, 2023
One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online.
My answer very much depends on their stage of business and what’s going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I’m a fan of hosting a podcast but know how much work goes into hosting one.
That’s why I’m excited for this week’s guest, Phyllis Nichols of Sound Advice Strategies, a podcast production company that specializes in business podcasts.
I asked Phyllis to join me on the show to talk about how to use a podcast to not only build an aligned audience of listeners but how you can turn listeners into future clients and customers.
In this episode, we covered a lot including:
Use audio content to create credibility and demonstrate your expertise
Top trends that are working well in 2023
Top 3 ways to monetize your (audio) content
Which podcasts she’s listening to
Why she loves sales and how it’s helped her business growth
And so much more.
This episode is a must-listen to if you’re thinking of starting a podcast or have started one and want some tips and strategies to help you grow it.
Links Mentioned In This Episode:
Learn more about Phyllis and Sound Advice Strategies here
Get Phyllis’s FREE Podcast Quickstart Guide here.
Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live.
Download my free lead generation starter guide – it’s a guide to help you attract more leads for your coaching programs, masterminds, and service –Download Now

Wednesday Apr 12, 2023
The Energetics Around Selling and Launching with Emily Aarons
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
I love talking about and teaching how to sell. No matter if we're talking virtual sales strategies or live ones - when it comes to figuring out the best ways to sell and fill your coaching programs and offers, I could talk about this for days on end.
In fact, I talked a lot about that in part one of this conversation with Emily Aarons on her podcast, Aligned & Unstoppable. Take a listen to our conversation about it here.
One thing I've learned over the years is that selling and launching isn't only about strategy, it goes far beyond it!
Because I work with many women coaches and service providers who are either learning new sales strategies or still trying to get comfortable selling, I decided to invite Emily onto the show to talk about how to align your energy to your sales strategies and launches.
We covered a lot of ground in this episode including:
Her journey into energy work and business alignment coaching
Some of her initial lessons in selling online
Which area of your body can get blocked when making the ask
Visibility and how it can impact growth and sales
What to do when you're feeling stressed or anxious during a launch or sales event and how align your energy to move through it
And so much more.
This episode covers all sorts of ground around how to sell and how to better align your energy so you can have greater results with your strategies.
Links Mentioned In This Episode:
Learn more about Emily Aarons and her work here
Get Emily's FREE Abundance Power Duo and Receive Meditations to Clear Your Money Blocks & Increase Wealth here.
Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live.
Listen to Sage’s Interview about writing Sales Page Copy here.

Friday Mar 24, 2023
Selling with Sales Pages with Melissa Burkheimer
Friday Mar 24, 2023
Friday Mar 24, 2023
Today on the Midlife CEO Podcast, I'm joined by Sales Page Design Expert Melissa Burkheimer.
I'm still sitting with so much of what we talked about in the interview that includes saying "yes" to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to be thinking about when it comes to your sales pages).
You'll also hear more about conversion design tips to create a better user experience for your audience.
If you're looking to maximize how you sell online, listen to this episode.
Links Mentioned In this Episode
Learn more about Meliss and her work here.
Connect with Melissa on Instagram.
Grab Melissa's FREE Sales Page Trello Board
Listen to Sage's Interview about writing Sales Page Copy here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here.

Friday Mar 03, 2023
Podcast Pitching Tips from a Podcast Host
Friday Mar 03, 2023
Friday Mar 03, 2023
Let's face it, when it comes to being a podcast guest on someone's show there are a few approaches you can take.
Today I'm sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you.
You'll discover:
How to maximize your current business connections to maximize podcast introductions.
How all of my guest speakers have been invited onto my show.
What I'm looking for from guest speakers.
Why I don't have many speaking spots for guests and how I fill the spots I do have available.
And why I don't want you to be discouraged about pitching and how to do it and how you can easily see traction when you develop your system.
Links mentioned in this episode:
Need more leads in your business? Download my FREE Speaking Lead Generation Starter Guide and Attract Clients Through Speaking.
Want to simplify the path to having a multiple 6-figure coaching or service based business? Connect with Jeannie to learn more.

Friday Feb 10, 2023
Marriage and Entrepreneurship a Conversation with Denise Fitzpatrick
Friday Feb 10, 2023
Friday Feb 10, 2023
Today we're talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married.
My guest today is Marriage and Relationship Coach, Denise Fitzpatrick.
As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it's like to be a married business owner but she offers a unique perspective on marriage and entrepreneurship.
In this episode we discuss:
What we've navigated on the entrepreneurial journey as business owners, wives and moms and some of the surprises we've faced.
How we started growing our business and what still works today.
Some of the challenges many women business owners face when growing a business while in a relationship.
Some of the issues that come up when both partners run a business, when one works from home and one doesn't and so much more.
Denise shares the #1 thing that helps partners have an even better relationship and how it can create a stronger marriage.
And the one thing we must do as women business owners that supports having a more incredible marriage and relationship.
Links Mentioned In this Episode
Learn more about Denise and her work here.
Connect with Denise on Facebook here.
Join Denise's Facebook Group here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here.

Hi! I'm Jeannie Spiro
Business Scaling Coach and Sales Strategist for women coaches and service-based business owners. If you're looking to sell your private, group and mastermind programs, then you've come to the right place. Discover how you can monetize and scale your business today!