Midlife Ceo Podcast

Selling with Sales Pages with Melissa Burkheimer

Today on the Midlife CEO Podcast, I'm joined by Sales Page Design Expert Melissa Burkheimer. 
I'm still sitting with so much of what we talked about in the interview that includes saying "yes" to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to be thinking about when it comes to your sales pages).
You'll also hear more about conversion design tips to create a better user experience for your audience.
If you're looking to maximize how you sell online, listen to this episode.
 
Links Mentioned In this Episode
Learn more about Meliss and her work here.
Connect with Melissa on Instagram.
Grab Melissa's FREE Sales Page Trello Board
Listen to Sage's Interview about writing Sales Page Copy here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here. 
 

Podcast Pitching Tips from a Podcast Host

Let's face it, when it comes to being a podcast guest on someone's show there are a few approaches you can take.
Today I'm sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you.
You'll discover:
How to maximize your current business connections to maximize podcast introductions.
How all of my guest speakers have been invited onto my show.
What I'm looking for from guest speakers. 
Why I don't have many speaking spots for guests and how I fill the spots I do have available.
And why I don't want you to be discouraged about pitching and how to do it and how you can easily see traction when you develop your system.
Links mentioned in this episode:
Need more leads in your business? Download my FREE Speaking Lead Generation Starter Guide and Attract Clients Through Speaking. 
Want to simplify the path to having a multiple 6-figure coaching or service based business? Connect with Jeannie to learn more.

Marriage and Entrepreneurship a Conversation with Denise Fitzpatrick

Today we're talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married.
My guest today is Marriage and Relationship Coach, Denise Fitzpatrick.
As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it's like to be a married business owner but she offers a unique perspective on marriage and entrepreneurship. 
In this episode we discuss:
What we've navigated on the entrepreneurial journey as business owners, wives and moms and some of the surprises we've faced.
How we started growing our business and what still works today.
Some of the challenges many women business owners face when growing a business while in a relationship.
Some of the issues that come up when both partners run a business, when one works from home and one doesn't and so much more.
Denise shares the #1 thing that helps partners have an even better relationship and how it can create a stronger marriage. 
 
And the one thing we must do as women business owners that supports having a more incredible marriage and relationship.
Links Mentioned In this Episode
Learn more about Denise and her work here.
Connect with Denise on Facebook here.
Join Denise's Facebook Group here.
Wanting to attract more leads? Download my free speaking lead generation starter guide here.
Join the free community of women coaches and service providers here.
Learn more about Jeannie Spiro's coaching programs and discover how to grow, monetize and scale your coaching or service-based business here. 

How Structure Has Provided More Freedom in My Business

When I left corporate I couldn't wait to leave the structure behind, but those early days and months of not having it were hard on my business.
Like most of the Midlife CEOs I work with who've had jobs and careers prior to starting their business, structure was typically built into their day.
More freedom is a benefit to working for yourself, and while exciting to have it when you haven't had it before it can be hard to know what to focus on as your business grows.
Some model what they used to do in their job and find a rhythm immediately, but then find themselves focusing on the things that aren't supporting business growth.
And others have no idea what to focus on and find that having the freedom allows them to fill their time with anything or nothing if they choose.
Today I talk about what I went through to develop more structure in each stage of business. How I lacked it initially and how I made some mistakes that I wouldn't make today. 
I also talk about some things I've changed more recently that have provided even more structure to allow for more creativity and more self-care - because we all know Midlife CEOs need more time to take care of our bodies and beings.
No matter if you're in the growth, expansion, or scaling stage of growing your coaching or service-based business, take a listen to this episode to see if you can find a little more structure to your business to support your next phase of growth.
Links Mentioned In this Episode
If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind.
Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

My 2023 Online Marketing and Sales Focus

Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year? 
Today I'm sharing where I'm putting my energy, what I'm doing for my online marketing and how I'm focusing on projects that support how I want to work, while also enrolling more clients into my coaching programs.
If you're trying to figure out where to spend your time and energy in growing your coaching or service-based business (especially online), listen to this episode.
 
Links Mentioned In this Episode
If you're trying to figure out how to close the gap between where you are and how to achieve your next income goal - whether it's achieving consistent income or multiplying the money you're making, I invite you to check out the Revenue Makers Mastermind.
Or if you're not sure what you need, but know you are wanting to achieve consistent $10,000, $20,000 or more per month - let's connect to figure out what's missing for your strategy that's keeping you from achieving it right now. Complete this brief questionnaire and we'll schedule a time to connect.
Wanting a faster and easier way to attract more of your most ideal clients? Download the FREE Ultimate Speaking Lead Generation Starter Guide

A Look Into My Sales Approach and Why I Believe In Sales Conversations

Today I'm joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I've made in my business over the last few years.
Today Donna interviews me about the pivots I've made to my online coaching business, how I've shifted from selling to the stage to selling online and why all selling of coaching programs and services should start with sales conversations (aka: Discovery Calls).
I've talked about my approach to selling before, but in this episode, I go into some of what I've learned over the last 12 years of running an online coaching business, lessons I've learned from selling from the stage, how I pivoted to selling my coaching programs when everything shifted a few years ago, my organic marketing approach and so much more.
If you're looking for ideas and inspiration around how to sell your coaching programs and offers, tune into this episode.
Special thanks to Donna Ashton for interviewing me for this one. Check out my interview we did for her 100th episode in the links below.
Links Mentioned In this Episode
Interview with Donna Ashton Celebrating 100 Episodes of the Work Less Make More Podcast
Discover how to use speaking to attract more leads with the FREE Ultimate Speaking Lead Generation Starter Guide
Join our Coaching Business Collective Community 
 

How to Create a Soul Aligned Brand with Rachel Pesso

Wanting to stand out from everyone else in the coaching or service-based space? A great way to do that is to create a soul-aligned brand. 
No matter if you're in the monetizing or scaling stage of business, developing your brand will allow you to be seen differently in the online business space.
Today I sat down with Rachel Pesso to discuss what a soul-aligned brand is, why it's helpful to develop yours and how to get started.
Working to further monetize your coaching business? 
Ready to pivot from less one-to-one work so you can serve more clients? 
Learn how at JeannieSpiro.com
Learn about Rachel Pesso at RachelPesso.com and check out her Soulthemes here.
 
Listen to the episode and then visit  https://jeanniespiro.com
 

A Holistic Approach to Perimenopause and Business with Dr Sam Graber

Today on the Midlife CEO Podcast, Jeannie interviews Dr. Sam Graber about Perimenopause, Business, and Midlife.
As a retired chiropractic physician with 25 years of caring for patients under her belt, Dr. Sam Graber recognized that she was ready for a change in her own career in midlife.
That discovery led to her starting an online business supporting other women with navigating peri menopause using a holistic approach.
In this episode we talk about:
What happens to our hormones during perimenopause
The discovery that many women encounter during this stage
How to manage perimenopause and menopause more holistically
The impact of stress as a business owner and how to better manage it
And so much more.
Listen to this episode to hear more tips in this interview.
Links Mentioned in this episode:
Learn more about Dr. Sam Graber and here work with Midlife Women HERE
Get 10 Tips to Makeover Your Metabolism: Download HERE
Join the Unraveling Together Community HERE
Want to attract more leads and clients? Download my FREE Ultimate Speaking Lead Generation Starter Guide here.

From Author to Course-Creator with Parchelle Tashi

Today I'm speaking with award-winning video producer Parchelle Tashi about how she helps authors create online courses, allowing them to save time and create another revenue stream in their business.  
Behind The Author’s Leverage brand is Parchelle Tashi, a former high school math teacher with a Master's in Curriculum & Instruction turned creative entrepreneur.
As an award-winning video producer with 10+ years of production experience, the combined expertise in production, education, and business growth come together to help authors create online courses based on their bestselling books, saving them time and creating a revenue stream in their business.
She’s leading a personal mission to create noteworthy learning experiences that raise consciousness on the planet by inspiring action towards change.
Parchelle resides in sunny San Diego with her life partner.
Imagine earning passive income from your book.
At the Author’s Leverage, they help authors create companion courses from their already published books.
Not only do you gain an additional revenue stream, your readers get a unique learning experience that inspires action.
In this episode you'll hear us talk about:
How she brought her past experience as a teacher into doing what she does now 
What changed within her to allow her to feel like she went from being a "creative order-taker" to feeling confident in all that she does to help her clients
If you'd like to attract more clients and make more money in your business, schedule a conversation to learn more about my Accelerate Program.
If you're ready to scale your business and take it into multiple 6 or 7-figures, schedule a conversation to talk to me about my Scale Program.

How to Use Your Intuition in Business with Candice Hozza

Today I'm speaking with a returning guest, long-time client, and one of my strategists, Candice 'Candy' Hozza about intuition in your business and Quantum Connection.
Candy is a Spiritual Strategist and Business Intuitive who specializes in helping mission-driven business owners release blocks that are holding them back and create further alignment to their purpose and profits.
When Candy initially started working with me she was doing Akashic Record Readings. As her business grew and she began transitioning from working with as many private clients to more leveraged work, she expanded to offer her Align Your Business Program.
But soon her clients were wanting to learn how to access their own intuition and learn how to read the Akashic Records for themselves, and Candy birthed another offering called Quantum Connection.
Some of what happened as she scaled was through strategy, some of it came from her own insight and the work she's done for over 30 years.
In this episode you'll hear us talk about:
The blocks that can hold you back in business, when they come up and how to deal with them
How to bring more intuition into your business (and why you should)
You'll hear what happened on a recent coaching call (and what happened when I was connecting with her dog Jules who was hanging out on the patio next to her while we were on Zoom).
What happens to your business when you start to use your intuition more
The Intuitive Business Challenge - Candy shares this 5-day virtual experience and how it can support helping you release blocks, access further insight, make better decisions and unleash greater abundance
Enjoy this episode!
Links Mentioned in this episode
The Intuitive Business Challenge - Click HERE to join this no-cost event
Discover Your Intuitive Business SuperPower - Download it HERE
Learn more about Candice Hozza - Check out her programs HERE
If you'd like to attract more clients and make more money in your business, schedule a conversation to learn more about my Accelerate Program.
If you're ready to scale your business and take it into multiple 6 or 7-figures, schedule a conversation to talk to me about my Scale Program.