Midlife Ceo Podcast

How to Design the Right Marketing Plan for Your Business

Today on the Midlife CEO Podcast, Jeannie Spiro talks about how to design the marketing plan for your business.
With countless choices, strategies, and templates available to supposedly make it easier for you to attract clients and generate leads, often the more options you have - the more confusing marketing gets.
To make it easier, this episode covers:
What to consider when developing your overall marketing plan
How your past marketing can support your future marketing
Thoughts about organic marketing (and when to consider adding paid marketing strategies and advertising into your business)
How often to update your marketing plan (and when you need to do it)
And much more.
If you need to revisit how you're attracting clients and generating leads, take a listen to this episode.
Links Mentioned in this episode:
Want to attract more leads and clients? Download my FREE Ultimate Speaking Lead Generation Starter Guide here.

Getting Intentional About Growing Your Business with Renee Hughes

My guest today is Renee Hughes. As a Certified Professional Aromatherapist and Holistic Coach Mentor, she specializes in psycho-aromatherapy and teaching profitable practice building techniques with live launches.
Having pivoted out of a former career, in this episode we talk about some her path, what sparked it, the lessons learned in her early days of entrepreneurship and what keeps her motivated and excited about her business and work today.
From her work supporting emotional detoxing and nourishing one's system, to helping Aromatherapists build their business, you'll be inspired by her journey, her mission and how she continues to grow and thrive as a business owner.
Dive into this conversation and you'll hear us both share some of our business lessons and how we stay motivated and intentional about our mission. 
Links Mentioned in this episode
Renee's website
Connect with Renee on Instagram
How to Build a Holistic Practice or Course with Joy
Download Jeannie's FREE 7-Figure Roadmap
Download Jeannie's Signature Talk Roadmap

How to Keep Your Business Humming While On Vacation

Do you run a coaching or service based business where you're working with private and or group clients and want to be able to take an extended vacation, yet still keep your programs and business humming while you're gone?
Today I share the behind the scenes of how I was able to take nearly 3 weeks off from my business while clients were still supported and my business kept running smoothly without me.
Discover what I did before I left.
How and who I brought in as expert coaches.
And how much time I actually worked during my vacation.
Learn the secret to making sure that income is still coming in and how you can be fully supported while you rest and recharge.
Learn more about Jeannie Spiro:
Jeannie Spiro
The Ultimate Speaking Lead Generation Starter Guide
Join the Midlife CEO Facebook Community
Resources Mentioned in this Episode
Shannon Giordano( Social Media Strategist)
Check out Shannon's Episode on Creating Your Social Media Strategy
Brenda Crawshaw (SEO Strategist)
Christine McShane (Content Strategist)
Sage Polaris (Launch + Copy Strategist)
Check out Sage's Episode on How One Misunderstanding Resulted in $1.25 Million
 
 

Conscious Conversion Copy with Kristen Westcott

How do you write copy that doesn't trigger pain or shame prospective clients into working with you, but still sells your programs and services?
Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott.
It turns out that there's a way to do this that still sells your programs and services, but isn't manipulative.
We also discussed how as a busy service provider she works to support her clients in a way that supports them and her creativity best.
Listen to this episode to discover:
How to write conscious copy that converts
What you need to be thinking about when writing your sales copy
And so much more.
Links mentioned in this episode
Click here to download Kristen's FREE Sales Page Sanity Saver 
Follow Kristen on Instagram
Learn more launch tips in Episode 16 with my Interview with Sage Polaris
Ready to pivot your 1:1 work to serving 1:many? Learn more here.
 

The Strategy Behind Retreat Hosting with Amy Flo Yo

I loved this interview with Amy Flores-Young where we got to discuss hosting and planning retreats, live intensives, and events in our current times.
For years I hosted four and sometimes five events a year and that didn't include all the Private VIP Retreats as well.
One of the things I found challenging when I chose to work with more people and host larger mastermind retreats and live events was all the details that went into the planning.
What I love about this interview is how Amy doesn't only look at making sure all the details are considered, she factors in business strategy too.
We covered a lot in this interview from:
What's changed in retreat planning and hosting (and what we need to consider in our current times)
Why when you're scaling your business having someone support you with all the logistics of hosting events is necessary
Why retreats are incredible for transformation (not only for your clients but for the coach and business owner too)
What to factor in when pricing your retreats (masterminds and programs too) and how much to consider charging
What's HOT (and where) right now when it comes to hosting
And so much more!
Personally, I cannot wait to plan my next one and this conversation sparked tons of great ideas. 
Listen in and make sure to check out the resources mentioned below:
Amy's website: www.floyotravel.com
Amy's FREE Gift: 6 Retreat Pitfalls
Find Amy on Facebook
If you're a coach or business owner ready and wanting to scale your business, leverage how you're serving clients (stop working with as many clients 1:1 and serve more 1:many), learn more about Jeannie HERE.

Lessons in Leading and Letting Go to Grow

Congratulations - you've reached a place in your business where you're now stepping into a whole new level of growth.
You're established, known for what you do, maybe very visible in the online space. 
Everyone's paying attention to you and your every move (that alone may feel like you're living under a microscope).
Things may be messy and as you step into your next level of growth but you know it's time to do things differently.
For some of us letting go to grow is a challenge filled with great possibilities on the other side.
Today I talk about some of the mess and how I'm currently stepping into my next level of leading and letting go to grow.
 
Links mentioned in this episode:
Ready to streamline and scale your coaching or service-based business? Apply for a Complimentary Session here.

Applying Strategy to Goal Setting

Goals. We all sit down at the beginning of January every year and come up with new goals.
Sometimes they're all new. Sometimes they're carried over from the year before. Sometimes our list is long and daunting. Other times it's short and sweet. 
I take a very different approach to goal setting in my business. While this is something I do in my business every year, my goals are carried over month after month.
Years ago I learned a strategy to setting goals that now help me reach them easier and faster. And with my focus on teaching other coaches and service providers how to streamline and scale their business to work less, serve many and make more - I've added a whole new twist to my goal-setting strategy. 
There's a strategy to goal setting - especially if you want to create more balance in your business so you can enjoy your life too.
Listen in to today's episode to hear my take on this.
Links mentioned in today's episode
Are you a coach or service provider ready to streamline and scale your business for more income and ease? Learn more about how to scale HERE.
Ready to discover the roadmap to a 7-figure coaching business? Download the 7 Figure Success Roadmap Here.

Confidence on Camera with Lou Bortone

Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started?
In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone.
Lou's resume is long and rich and he's been in the video marketing field for many years. 
If you're wanting to learn some tips, tricks and simple hints to using video marketing in your business. Listen in. 
Lou's not only a video marketing master, but he's a midlife family guy too. We talk about all things marketing, our love of our ancestry, what it's like being at midlife and so much more.
Join us for this great conversation and if you listen closely you just might get to "meet" one of his precious dogs too. 
Links Mentioned In This Episode
Get Lou's FREE Cool Tools Course here
Download my Ultimate Speaking Lead Generation Starter Guide here.
Discover how to Monetize, Grow and Scale Your Coaching or Service-Based Business here. 

Rethink Your Schedule as You Scale Your Business

As a coach or service provider one of the things you need to be thinking about is your schedule. 
When serving clients, no matter how many, it's important to remember that you only have so many hours in a day.
You also have other things you're doing to run your coaching or service-based business and as you start scaling your business to work with more people, you need to rethink your schedule.
In this episode I share some things to think about when it comes to creating a schedule that allows you to serve more people. 
No matter if you're working toward getting more clients or trying to sort out how to serve more clients and scale your business, let's talk about the moves you need to make that will help you monetize and scale your business faster and easier.
Let's talk about your business in a Complimentary Scale Session. 
Apply for Your Conversation Here. 

Business and Life Lessons Learned in 2021

It's hard to believe this year is coming to a close. 
As a business owner at midlife, I've found that this year has been one of my best yet both personally and professionally. 
In today's episode, I will share where I started this year, where I'm ending and some of the key lessons I've learned throughout the year.
At the start of 2021, I had just begun a health journey which was coupled with wanting to redesign my business to serve more people.
But with a busy personal life, I knew that rushing my business goals and plans were only going to put me back to where I've been before when my health and business were out of sync.
I'm pleased to share that I have achieved so much this year. Including a complete business redesign, a leveraged way of serving 100's of clients and so much more than I could have ever imagined personally.
Take a listen to this episode. Recap your year with me. And learn what's ahead for JeannieSpiro.com - I cannot wait to reveal what's next.
Wishing you a happy conclusion to 2021 and a wonderful 2022!
Links mentioned in this episode
Connect with Jeannie
Download the Ultimate Speaking Lead Generation Starter Guide