Midlife Ceo Podcast

How to Launch Your New Program In Days Not Weeks

I've never been a big fan of complicated launches. Sure I've done all of them from challenges, to webinars to live events. 
Some have been a great success and others have been proven to have devastating results. 
Why do some launches fail miserably and others do so well?
The secret is in the program. 
If you're launching a new private, group, hybrid or mastermind program there's an easier way to launch. In this episode I'll walk you through my approach to low lift launching a new program in days not weeks.
And if you're wanting to turn your expertise into profitable, high-touch, high-ticket private, group, hybrid or mastermind programs and launch in days not weeks, apply for my program at: https://jeanniespiro.com/apply to see if it's a good fit.
Need more leads for your programs? Check out my Ultimate Speaking Lead Generation Starter Guide at: https://jeanniespiro.com/guide
Want to know more how the Impact Program can support you and your business? Message me on Instagram @jeanniespiro

Maximize Your Profits with Less Programs

Hey there, welcome back to the Midlife CEO Podcast! In this episode, we’re diving into a topic that’s super important for women coaches and service providers: how to make more money by offering fewer programs. This might sound counterintuitive, however, it can really simplify your business, boost your revenue, and increase your impact.
Key Takeaways:
Balancing Impact and Income:
As coaches and service providers, we all want to make a difference and make an income.
It’s important to align your services with both goals to build a sustainable, profitable and impactful business.
The Challenge of Offering Too Many Programs:
Having too many programs can spread you thin and complicate your business.
Each program needs its own marketing and sales system, which can be overwhelming.
The Power of Narrowing Down:
Focusing on fewer, high-impact programs can lead to greater success.
Jeannie shares how she narrowed down her offerings to three core services, leading to her first multiple six-figure year.
Resistance to Narrowing Down:
Many often resist offering fewer programs, fearing it will limit their revenue growth.
Jeannie explains why narrowing down can actually help you expand your impact and revenue.
Action Step: 
Think about how much money you want to make and how many people you want to serve. Do you think adding more services each year will make running your business easier or harder? Aim for a lean, efficient approach that lets you enjoy your work, serve clients effectively, and maximize your profits.
Next Steps:
Want to learn more about streamlining your business and maximizing your profits? Go to https://JeannieSpiro.com/apply to learn more about Jeannie’s program and how she can help you further monetize and scale your expertise through high-ticket programs.
Additional Resource:
Looking to attract more clients through speaking? Download the Ultimate Speaking Lead Generation Starter Guide at https://JeannieSpiro.com/guide.
Thanks for listening! Tune in to the next episode for more tips on growing a profitable business you love at midlife.

Email Marketing Not Working for You? Here's How to Connect so You Can Convert

Email marketing is different these days. If you're like me and have been online for some time, you know that things have changed and continue to do so every day.
We're all inundated by email. We're busy and if you're an established coach or service provider running your business, we both know that time plays a big factor when it comes to choosing how to spend it.
It's important to not simply write an email simply to write it, now it's important to make sure your emails are compelling, connect with your most ideal clients and lead to conversions.
In this episode I break down my simple approach and some of what I do to create compelling content, how I connect with my readers and how it leads to conversion into my coaching programs.
If you're wanting to multiply your revenue, expand your audience and better run your business so you're working in a way that allows you to have a life too, let's connect for a brief conversation at: https://jeanniespiro.com/mastermind-application/ and we'll discuss how to begin making the shifts you need to simplify taking your business to the next phase of business growth. 
Wanting to attract more leads without using social media? Download my Ultimate Speaking Lead Generation Starter Guide HERE. 

Align Your Marketing to Your Business

For nearly a year I stepped away from this podcast choosing to take a pause until I figured out what I wanted to do with it. 
While my marketing didn't stop, I made some choices as the CEO of my business to put the pause on this form of marketing until I could figure out how I could better align it to my business.
In this episode I explain the pause. Why I came back. Why what I did may help you when it comes to your marketing and so much more.
After 14 years of running an online business and helping 100's of women making money in theirs, it turns out I have a lot to say and share with other women Midlife CEO's about how they can grow and monetize a profitable and meaningful lifestyle business.
Take a listen and if you're looking for support with better aligning your marketing, sales and how you're growing your business, we're here to help. Complete an application for a Discovery Call for my Revenue Makers Mastermind at: https://jeanniespiro.com/mastermind-application/ and we'll uncover what you need to be focusing on and discuss how the program can help.
Did you know that one of the best ways to get more ideal clients into your programs and services is to speak? I've got a free resource for you that will help you get started, check out the Ultimate Speaking Lead Generation Starter Guide at: https://jeanniespiro.com/guide
Thanks for listening. I look forward to sharing many more episodes!

Breaking Down the Legal Barrier with Lisa Sigman and Tania Shah

I get it, it’s easy to turn a blind eye to the legal part of your business that you don’t understand, especially when you’re not even sure what you need. 
Today our two hilarious guests Lisa Sigman and Tania Shah understand that delving into the legal realm can seem overwhelming, but their mission is to empower coaches by making the legal side of their business accessible, understandable, and exciting!
Many coaches often neglect essential legal agreements and fail to set themselves up properly as a legal entity, which is why Lisa and Tania have created customizable legal templates to guide and protect you in any stage of your business, while still reflecting your unique coaching style and business needs.
Knowledge is power, so If you want to learn more, listen to this special episode so you can confidently navigate the legal landscape, protect your business, and focus on what you do best—changing lives through coaching.
Lisa and Tania have over 35 years (and counting!) of experience as lawyers representing new and growing businesses and are at their cores, entrepreneurs. They are also real women… with real lives, obligations, and imperfections that make them who they are. They have multiple pets (one of which is toothless), children (all with teeth), and businesses (5 between them). One thing that they share in common is that they believe in the power of #womenowned and are honored to be a part of the growth and success of their clients and customers businesses.
They strive to empower women to protect themselves legally and transform their fear and confusion into excitement and pride in having an official, legally sound coaching business. 
In this episode we discuss:
How to legally protect your business
Breaking down the steps of a legal agreement
Why being legally sound is so important
What legal assets you need for your business
 And so many more tips and expertise!
Links mentioned in this episode:
Visit their Website HERE  
Contact them directly at (781)-258-7607
Email them HERE 
Check out their Facebook HERE
Listen to their free eBook HERE
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.
 

Create a Firmer Financial Footpath Forward with Carrie McPherson

I know that talking about money and planning for your future and retirement can be an extremely uncomfortable conversation, especially as a business owner. 
Our special guest Carrie McPherson talks about money and financial planning through each stage of life and teaches her clients how to save, invest and plan for retirement. 
Many women are often left out of money conversations, which is why she specializes in empowering them and by giving them the tools to financially support themselves and their families, and manage their money independently. 
Listen into this special episode to learn how to create the perfect retirement plan and discover how to turn uncomfortable money conversations into an empowering journey of growth and expansion for yourself and your business. 
Carrie McPherson has created a thriving business in wealth management and is a certified special needs financial consultant and divorce financial analyst. She also specializes in helping business owners find the perfect retirement plan.
Her goal is to bring power back to those who are struggling financially and show others how to make little changes to save for the future and the impact of that growth trajectory. 
In this episode, we cover:
Taking the fear out of money conversations 
How to financially save, invest and plan for the future 
The importance of financially empowering woman
Carrie’s personal journey and business expertise
And so much more!
Links mentioned in this episode: 
Check out Carrie’s LinkedIn HERE
Connect with Carrie on Facebook HERE 
Email Carrie HERE 
Carrie’s Phone number  (401)-824-2557
Request a Consultation with Carrie HERE 
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

Unleashing the Power of Visibility with Donna Cravotta

Coaches and service providers, are you having a hard time standing out online these days? You’re not alone if you said yes. Many business owners in the online space have been trying to figure out a better visibility strategy to stand out and attract the clients they need. 
Today’s guest Donna Cravotta emphasizes the importance of remaining true to yourself and shares the journey of how she rebuilt her business.  
Join us to learn what you can do to find your voice and pitch yourself confidently to the world. 
As the CEO and founder of Cravotta Media Group and creator of the mix tape brand story video reels, Donna has not only crafted a thriving business but has also transformed the way individuals perceive their own visibility.
She created the BeVisible.Club to give business owners a safe space for learning and exploration and to shed light on the remarkable achievements of women that often go unnoticed.
She also started the Real 50 over 50 Visibility Project, featuring 50 women who are quietly making a difference in the world. I’m so honored to have been a recent guest on her show. Take a listen to our conversation here. 
In this episode you’ll hear:
Donna’s journey of business reinvention 
Finding your inner passion 
Fixing the disconnect within yourself to better connect with clients
Embracing your unique voice and authenticity
Learning the power of visibility
And many other tips and insights
Links mentioned in this episode: 
Connect with Donna HERE 
Learn more about Donna Cravotta HERE 
Join the BeVisible.Club HERE
Listen to Jeannie's Interview on the Real 50 over 50 Visibility Project HERE.
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.

The Power of Your Choices with Kim DeYoung

Have you ever thought about how many decisions you're making in a day?  As business owners, we make a lot of them and some of them can feel nearly impossible to make.
This week we're talking about the power of making choices with my guest, Choice Coach and author of The Book of Choice, Kim DeYoung. 
Kim's been an entrepreneur for over two decades and has worked with creatives, visionaries, and countless individuals as they navigate meaningful choices to bring their ideas to fruition.
In this episode, we discuss:
What happens when you decide to move away from your zone of excellence and into your zone of genius
The connection between making choices, taking action, and possibility
Kim's Choice Mapping Process and how it can reveal answers to questions you may be uncertain about and give you more clarity in your life and business.
How to ask questions that can help you in your life and business
And so much more.
Tune into this episode and discover the power of your choices.
Links Mentioned in this Episode:
Learn more about Kim DeYoung at: KimDeYoung.com
Get the first chapter of Kim's book at: The Book of Choice
Listen to Kim's podcast: The Voice of Choice Podcast
Are you a coach or service provider working to generate consistent and recurring revenue online? Check out Jeannie's Sales Optimizer Program.
Need more leads for your coaching programs? Grab The Ultimate Speaking Lead Generation Starter Guide.
 
 

Powerful Storytelling with Kim Fuller

Have you ever considered giving a TED Talk? What if you simply want to get better at telling your story in your signature talks and webinars?
Today my guest and I are talking about storytelling and how you can take it to a whole other level.
Not only to tell your story from a powerful place but to be able to step into your power and confidence in doing so.
Join me for a conversation with my dear friend, Kim Fuller about storytelling and the rise you can experience in telling yours.
Kim is an author, TEDx Speaker, founder of Born to Rise, Mindful Photographer, and all-around incredible person.
As a multiple-decade entrepreneur and artist, Kim took on writing her first book. After publishing it she spoke about it at TEDx New Bedford. That experience and a desire to empower more women by learning how to stand in their power to share their stories led to her starting Born to Rise.
Kim's been hosting story workshops and festivals and has partnered with 21 authors to release the first Born to Rise book.
I'm particularly excited about this book because I'm one of the authors who's written her story and is sharing it in this powerful book.
Published by Bryna Haynes of World Changers Media, Born to Rise is a collection of compelling stories from 22 extraordinary women who know what it means to RISE.
In this episode you'll hear Kim as she shares:
Her process to awaken creativity
What makes a great story and how to tell one
The powerful process of storytelling and how it supports your rise
And so much more.
Tune into this special interview.
Links mentioned in this episode:
Learn more about Kim Fuller and Born to Rise HERE.
Get your copy of the Born to Rise Book HERE.
Reserve your seat for the Born to Rise Women's Story Festival HERE.
Ready to create consistent and recurring revenue in your coaching or service-based business? Connect with Jeannie HERE.
 
 

How to Monetize Your Podcast with Phyllis Nichols

One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online.
My answer very much depends on their stage of business and what’s going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I’m a fan of hosting a podcast but know how much work goes into hosting one. 
That’s why I’m excited for this week’s guest, Phyllis Nichols of Sound Advice Strategies, a podcast production company that specializes in business podcasts. 
I asked Phyllis to join me on the show to talk about how to use a podcast to not only build an aligned audience of listeners but how you can turn listeners into future clients and customers.
In this episode, we covered a lot including:
Use audio content to create credibility and demonstrate your expertise 
Top trends that are working well in 2023 
Top 3 ways to monetize your (audio) content 
Which podcasts she’s listening to
Why she loves sales and how it’s helped her business growth
And so much more.
This episode is a must-listen to if you’re thinking of starting a podcast or have started one and want some tips and strategies to help you grow it.
 
Links Mentioned In This Episode:
Learn more about Phyllis and Sound Advice Strategies here
Get Phyllis’s FREE Podcast Quickstart Guide here.
Listen to Jeannie's Interview on Emily's podcast, Aligned & Unstoppable and learn more about her approach to selling successfully virtually and live. 
Download my free lead generation starter guide – it’s a guide to help you attract more leads for your coaching programs, masterminds, and service –Download Now